Content marketing

Content Marketing | Video

Content Marketing | Course description:

In the Content marketing module, you will find information about:

• Storytelling

• Content marketing planning

• Creating content

• Writing for the web

• Analytics.

After completing the course, you will be able to:

• Define characteristics of a compelling story

• Plan content marketing strategy

• Define content marketing tools

• Create editorial calendar

• Understand different types of content

• Understand the basics for writing on the web

• Analyze content.

Content Marketing | Teaching materials:

Content Marketing | Tools:

in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.

HANDBOOK of good practices – case studies

WISE Online Course Evaluation

The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.