Content marketing
Content Marketing | Video
Content Marketing | Course description:
In the Content marketing module, you will find information about:
• Storytelling
• Content marketing planning
• Creating content
• Writing for the web
• Analytics.
After completing the course, you will be able to:
• Define characteristics of a compelling story
• Plan content marketing strategy
• Define content marketing tools
• Create editorial calendar
• Understand different types of content
• Understand the basics for writing on the web
• Analyze content.
Content Marketing | Teaching materials:
Content Marketing | Tools:
in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.
HANDBOOK of good practices – case studies
WISE Online Course Evaluation
The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.
