E-mail marketing

E-mail marketing | Video

E-mail marketing | Course description:

In the Email marketing module you will find information about:

• The types of email

• Email copy

• Snippets and templates

• Segmentation strategy

• Automatization (sequences, workflows)

• Analytic.

After completing the course, you will be able to:

• Create an email that works for your business

• Optimize the content creation with snippets and templates

• Segment the audience and use personalization

• Automate emails with sequences and workflows

• Analyse the email marketing activities.

E-mail marketing | Teaching materials:

E-mail marketing | Tools:

in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.

HANDBOOK of good practices – case studies

WISE Online Course Evaluation

The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.