Inbound marketing

Inbound marketing | Video

Inbound marketing | Course description:

In the Inbound marketing module, you will find information about:

• Changes in marketing

• Inbound marketing

• Buyer personas

• Buyer’s journey

• Marketing technology.

After completing the course, you will be able to:

• Understand the trends in marketing

• Have an overview of different channels

• Understand the benefits of inbound marketing and its tools

• Create buyer personas and buyer’s journeys.

Inbound marketing | Teaching materials:

Inbound marketing | Tools:

in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.

HANDBOOK of good practices – case studies

WISE Online Course Evaluation

The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.