Inbound marketing
Inbound marketing | Video
Inbound marketing | Course description:
In the Inbound marketing module, you will find information about:
• Changes in marketing
• Inbound marketing
• Buyer personas
• Buyer’s journey
• Marketing technology.
After completing the course, you will be able to:
• Understand the trends in marketing
• Have an overview of different channels
• Understand the benefits of inbound marketing and its tools
• Create buyer personas and buyer’s journeys.
Inbound marketing | Teaching materials:
Inbound marketing | Tools:
in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.
HANDBOOK of good practices – case studies
WISE Online Course Evaluation
The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.
