Lead generation

In the Lead generation module you will find information about:

• Conversation paths

• Workflows for lead nurturing

• Lead scoring

• MQL & SQL qualification.

After completing the course, you will be able to:

• Create conversion paths

• Create basic workflows

• Score the leads

• Utilize qualification for defining marketing qualified leads and sales qualified leads.

in the tools section you will find suggestions for useful solutions for marketing activities in the form of a tool description and useful links.

The test includes questions for all modules of the marketing courses. It is recommended to do the test after watching all marketing courses.